LMSs for Associations
by Logan Smith
Learning Management Systems are a great training and educating tool for many companies, corporations and associations. Web-based learning has become such an important instrument to associations that there are many management systems directed fully on their needs.
These management systems are known as Association Management Systems (AMS) and are generally linked to an association’s web site. This allows members and customers to sign in and purchase memberships, products, RSVP for events and so forth. While AMSs come in all size and functionality, these management systems are generally targeted towards simple association activities; most include a purchasing tool, calendar and newsletter at the very least.
Larger and more involved associations may want to opt for an additional Learning Management System to make sure they’re web-based needs are fully covered. Integrating an LMS into the existing AMS can turn your association web site into a training, conferencing, tracking tool, instead of just a monthly planner. There are quite a few reasons an association would consider adding in an LMS when they already have an AMS:
Course Management – Some LMS vendors provide tools to convert your old documents into new, interactive material. Others may have pre-made learning material or downloadable versions to piece together your courses. This can be very helpful for associations with continuing education requirements. The more an association can help you study and prepare for your exams, the more valuable it is to its members.
Progress Tracking – Progress tracking, scoring and record keeping are some of the most valuable tools for LMSs. You can monitor your members’ attendance, their progress on continuing education and whether they’re scoring high enough to pass their exams.
Train Foreign Languages – Associations have access to the most relevant news in their industries. If Spain suddenly has job openings or there’s a new emerging market in Germany, an LMS will have you covered. Offering foreign language training for your members is important in helping them keep their skills sharp and marketable to as many opportunities as possible.
Web Conferencing – Networking is a huge part of many associations. Association members, especially the executive boards, are usually very knowledgeable and driven members of that industry. With actual conference numbers boasting a small 20-30% attendance rate, an LMS allows members to interact and network without needing to travel or take off work.